Why does aged skin need moisturising

As you get older, moisture levels drop and the tell tale signs of ageing appear. The typical signs of aging are wrinkles and fine lines, typically around the eyes, on the forehead, and at the corners of the mouth (from all those smiles over the years!). Wrinkles start developing around the age of 25-30, although they’re barely noticeable at the start. According to Live More, another sign that your skin is getting older is a loss of volume, or firmness, which can be felt when you touch your skin or make facial expressions. The surface of the skin feels more fragile and shows a loss of youthful plumpness.

WHAT HAS HYDRATION GOT TO DO WITH IT?

It’s not just dry skin types that need to focus on hydration, aging skin does too. As we get older, our cells weaken and our bodies produce less hyaluronic acid. This means that our skin can’t retain moisture as well, affecting the quality of our skin. Wrinkles worsen, our faces are left feeling tight and thin and we no longer have a cushiony layer of water in our cells. Think of plants – if you don’t give them water, or if they can’t retain it, they wilt, just like our skin cells.

HOW TO KEEP YOUR SKIN HYDRATED

First of all, drink water! It will keep your body and skin healthy, and flush those toxins out. In addition to regular good old-fashioned H2O, make sure your daily skincare routine contains a day and night cream and a serum that will nourish your skin deeper and plump up your skin. A good moisturizer can help your skin reinforce its barrier and retain more water.

Drink lots of fluids, use the right skincare products, and those wrinkles and fine lines will become plumped and smooth in no time!

Matis Reponse Premium The Day is a moisturiser for mature skin and all skin types. Delicate and light, leaves an invisible veil of infinite comfort. Soft, supple and fresh, the skin becomes radiant. Caviar extract, which is extremely rich in nutritive elements, revitalizes cell renewal while offering the skin new moisturisation.

Key ingredients:
• Caviar Extract: Helps revitalize cell renewal, contributes to nourishing and replenishing the skin’s minerals.
• Shea Butter: A fat derived from the seeds of a tree found in Sudan and Mali whose fruit is edible. Possesses softening, anti-drying and protective effects, nourrishes the skin thanks to its vitamin A and F, improves skin tissue regeneration.
• Marine Collagen: Envelops the skin and increases cell cohesiveness, giving the skin greater resistance and better comfort.