Guinot serum – your #1 skincare ally

Buying a Guinot serum might be one of the best investments you can make for skincare. Rich in incredibly beneficial ingredients, you only need a tiny drop underneath your moisturiser to get the much needed bang of moisturisation.

With the help of Stylecaster, we look at how a serum is far from a gimmick, and a much required part of the skincare routine.

1. They work.

Serums are all killer and no filler, containing the highest concentration of active ingredients that you can get without a prescription. Compare—cleansers and moisturizers usually contain between 5 and 10% active ingredient, whereas serums can contain up to 70%. This means that you’ll actually get results, whether you’re looking to even tone, reduce fine lines, brighten, firm or get rid of dark spots.

2. Zero fillers.

If you have sensitive or breakout-prone skin, you know how important avoiding cheap occlusive agents (like mineral oil and petroleum) can be. Because serums are especially designed to be delivery systems, they don’t contain any of those. Their goal is to make sure that their fancy active ingredients (peptides, stem cells, vitamins and beneficial minerals) get past the outer layer of your skin and deliver their greatness deep down, so anything that could get in the way of that mission is left out of the cocktail entirely. The result? A pure, potent skincare potion.

3. Fewer breakouts.

People with acne-prone skin, rejoice! Unlike traditional moisturizers (which can leave a pore-blocking layer atop the skin), serums have a watery consistency—and many are, in fact, water-based instead of being oil-based. This means they absorb much faster without any breakout-encouraging residue left behind. It’s the miracle we’ve been waiting for!

4. A less oily complexion.

It happens to us on the regular: when our skin gets oily, the last thing we want to do is moisturize and add more fuel to the grease-fire. But then our sebaceous glands go bonkers, overproducing oil to try to compensate for what it feels like is chronic dryness. So our attempts to make our skin less oily actually end up making us oilier! Where will the madness end?

That’s where serums come in. Far lighter (and faster to absorb) than moisturizer, they keep your skin hydrated without contributing to that greasy feeling that we all hate so much. And because you’re keeping hydrated, your skin won’t go nuts overproducing sebum—thus making you less oily in the long run.

5. You’ll save money.

But wait, we hear you saying. Serums are more expensive than any other skincare product. How will that save me money?

Simple: if you invest in a good serum, you’ll actually have something that works. No more wasting money on multiple products that are just ok, or that you think might be working; a great serum is actually going to give you visible results.

It all comes down to what you’d rather spend money on: five cheaper products that take up space on your shelf and do nothing for your skin, or one product that does amazing things and costs a little more. Trust us: once you find your perfect serum, you’ll never waste your money on anything else again.