Do I need a serum for my ageing skin?

REN-Keep-Young-and-Beautiful-Firming-and-Smoothing-Serum-abloomnova.net_-1253x1600 Do I need a serum for my ageing skin?

Skin needs a zap of moisture, and as we age, this thirst increases. So that’s why we need serums. Loaded with nutrients, ceramides, glycerin, natural ingredients (cucumber, aloe vera etc.) and vitamins like C, K, E, skin serums are oil or water-based products, that have the ability to penetrate deep within the layers of your skin, so that you get phenomenal results. Unlike other skin products, these have a higher concentration of active ingredients and usually come in a creamy gel form. In fact, new age serums use silicones, which allow your skin to receive the supplements, without the grease.

Thanks to iDiva, here’s some things you need to know about serums.

Applying it the right way
For best results, incorporate the serum in your daily beauty routine. Use only a dime size of the product.
> After cleansing your face, use an alcohol-free toner and leave it damp on the skin before applying your serum. This way, the ingredients will penetrate deep within the skin.
> Wait for a few minutes until the serum is fully absorbed by the skin before applying a moisturiser.
> Keep your moisturiser in the refrigerator as when it is applied cold, it pushes blood away from the skin and in the process, creates a vacuum effect to pull the potent serum ingredients deeper within the skin.

The benefits…
Each face serum available in the market may be aimed at solving a specific skin problem, so the benefits vary. Since this highly concentrated treatment contains high levels of nourishing ingredients, all of them help restore moisture and elasticity to the skin, while regulating oil production. The most common benefits include hydration, increased nourishment, brightening of the skin, and acne prevention. They also help in strengthening skin cells. While other face creams contain only 5 to 10 per cent of active ingredients, a face serum can contain up to 70 per cent! No wonder these potent products are able to deliver a much greater concentration of nutrients, deeper into the skin.

REN Keep Young and Beautiful Firming and Smoothing Serum is formulated to firm, lift and restructure the skin, this serum visibly tones and improves the facial contour while smoothing the appearance of fine lines and wrinkles. Its multi action formula evens and brightens skin tone and offers lasting hydration to leave skin lifted, smooth and radiant.

Skin looks firmer, lifted, toned. Reduces the appearance of fine lines and wrinkles. Gives skin a healthy, glowing radiance. Deeply hydrates and replenishes. Apply under moisturiser in the morning and under night cream in the evening.

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