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Do you use a serum? If not, you probably should, particularly if you have more mature skin. Serums used to have their detractors – many saying they were a made up product that was unnecessary and not effective.
However, the product has developed and even the cheapest of serums are effective. From supermarket brand serums to high-end products, there is a lot of choice out there.
Serums, as mentioned in the Guardian, as defined by the beauty industry, are concentrated skincare products designed to target a specific skin issue, be that ageing, acne or dullness. You apply them after cleansing and before moisturizing and the idea is that their tiny little molecules penetrate deep into your skin to deliver a strong hit of “active ingredients”. Ingredients depend on the problem being targeted but common components include Vitamin C (to increase collagen), hyaluronic acid (for moisture) and niacinamide (improves skin elasticity).
But these aren’t new – in 2016, the Benchmarking Company, a US beauty consumer research firm, polled 2,400 female beauty consumers and found that 85% of them used a facial serum. Of these women 70% said that they feel their facial serum is somewhat effective at addressing her facial skincare concerns, and 22% say their serum is extremely effective.
REN Keep Young and Beautiful Instant Firming Beauty Shot is a gel-serum that instantly firms, lifts and plumps the skin to leave it looking dramatically smoother, tighter and more youthful. A liquid matrix of Hyaluronans supercharges the skin with firming moisture and encourages elastin synthesis to firm and remodel the skin over time.
- Skin looks dramatically lifted, firmer and more youthful.
- Provides optimal hydration both short and long term.
Apply two or three drops to clean face. Follow with moisturiser. Reapply over moisturiser or make-up throughout the day as needed. When applying over make-up, gently pat your skin until absorbed, do not rub.