Why red hair need more maintenance

Have you been thinking about colouring your hair red for the autumn/summer months?

Well, before you turn yourself into Jessica Rabbit, you might want to prepare yourself for some annoying news. Redheads – or at least bottle redheads – require more colour maintenance than any other hair shade. This is because the dye molecules found in red hair color are typically larger than that of other hues. And since those over-sized molecules can’t penetrate the hair shaft as deeply, after three to four weeks, red hair tends to fade.

So, when you go orange, or copper or pillarbox red, you might want to bear in mind that you’ll have to up the trips to the salon, or chemist to buy a dye kit. That red needs updating at least once a month – minimum!

However, all is not lost. There are some incredible products on the market that have been designed for red heads, whether natural or not. These products form a barrier on the colour molecules, meaning they are bonded to the hair follicle, and are less likely to wash away with your regular shampoo schedule.

Davines Alchemic System Alchemic Shampoo Red is a colour shampoo which is recommended by top hair stylists for anyone with red hair. This product is designed specifically to enhance natural or cosmetic red or mahogany hair.

And like any colour enhancing hair rinse, it’s used like a normal shampoo.

Gently massage into damp hair and rinse. Repeat the application if necessary.

This product contains natural active ingredients which have all been included for their benefits on hair that needs a little colour lift. Some of these ingredients include:

Direct pigments – pigments that colour directly without the activator use.

Gentle surfactants – to gently clean.

Hydrolyzed milk proteins – intense conditioning and protecting action.

Mild surfactants – gentle and careful cleansing of the hair.

Provitamin B5 – deep moisturizing action.