It’s official. Men no longer care about keeping their skincare regimes private. In fact, they are embracing the whole concept rather well.
Men’s grooming is now a multi million pound industry in the UK. Every label has a men’s line – from Clinique to Nivea, Tom Ford to Kiehl’s.
According to the Independent, Mrporter.com, the high-end menswear etailer, reported a 300 per cent growth in men’s beauty and grooming products in 2015, a category it only added to the site two years ago. But 2013 was a bellwether, the first year men spent more money on male-specific toiletries than on shaving products. The market is still growing. The top 10 boom markets for men’s toiletries since 2010 include Brazil, South Korea, the US, Germany, India and, yes, the UK. In China, another of that top 10, year-on-year growth has exceeded 20 per cent over the same period.
Which brings us on nicely to one of Abloomnova’s biggest selling men’s skincare products. Thalgo Men Anti-Fatigue Serum for Eyes — Serum Defatigant Yeux is a men’s skincare product which provides a hydrating cream for the eyes.
This is for men who want to look in top condition and prevent the appearance of visible signs of fatigue around their eyes (puffiness, dark circles, fine lines) Thalgo Men Anti-Fatigue Serum for Eyes is perfect for.
This very fresh gel helps stimulate surface micro-circulation in the eye contour area. It contains a powerful botanical active ingredient to combat the appearance of unsightly under-eye puffiness and reduce the look of dark circles and fine lines.
How to Apply:
After cleansing and before using your face cream, apply a small amount of Anti-Fatigue Serum for Eyes to skin around the eyes, working from the inner corners of the eyes outward to the temples.
- Algue Bleue Vitale®
Under-eye puffiness appears effectively diminished, dark circles look less visible and the eye contour appears relaxed and rested.